What if t-shirts never got old
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SuperCircle
SuperCircle is working to eliminate textile waste, diverting millions of garments from landfills and recycling them for a second life. SuperCircle is the world's first full-stack textile recycling platform, capturing the proverbial t-shirt everywhere it falls out of the supply chain, recycling it for a second life, and tracking its circular journey.
Turning old t-shirts into new t-shirts through fiber-to-fiber recycling. Because good clothes deserve second lives, not landfills.
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Why this matters
With 92 million tons of textile waste expected to hit landfills this year — the equivalent of a full trash truck every second — there׳s a lot of work to be done, but we׳ve never been more bullish that an end to the textile waste crisis is possible. A circular "end", where old textiles become new textiles, and closing the loop creates value. And we׳re just getting started.
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What you can do
Start recycling the textiles you are done with through SuperCircle׳s partner programs with J.Crew, UNIQLO, Reformation, and more. Support responsible textile waste legislation, including The Americas Act federally, The Fashion Act in New York, and California׳s SB-707. Ask someone in your network who may have textile waste (think hospitals, hotels, uniforms, and beyond) to consider recycling instead of incinerating or waste-hauling.
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85% Textiles end up in landfills
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2X Increase in fast fashion over last 15 years
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81.5LBS Clothing thrown away per person per year
Speed & Scale